Project FairWeb is the Canadian Competition Bureau's dedicated Internet surveillance and enforcement program aimed at combating misleading and deceptive advertising found on the Internet. Through Project FairWeb, Internet sweeps are conducted on a regular basis to identify potentially problematic sites which are then analyzed for misleading content under the misleading representations and deceptive marketing practices provisions of the Canadian Competition Act. Notices are then sent to the owners of selected websites informing them that certain claims used for the promotion of their products could raise issues under the Act and that they are obliged to have adequate and proper tests available to support such claims. Furthermore, under the general provisions of the Act, such claims must be