One of the most important features is customization. During a presentation on Game Developers Conference, the creators showed lookalikes of Peter Molyneux, Richard Garriott, Warren Spector and Shigeru Miyamoto, complete with logos of their respective companies (or, in Miyamoto's case, the Mario sprite and boxers with the 1UP mushroom pattern) on their clothing. In a later gameplay, Mark Rein's character sports the U logo on his back. Not to be confused with the Atari arcade game of the same name. This game provides examples of: