Ed Young burst onto the scene in 2002 when his work Bruce Gordon, curated by Andrew Lamprecht, hit the media headlines. Bruce Gordon, Jo'burg bar owner and local art world personality, was auctioned at a fund-raising event held by Michaelis as [[Bruce Gordon (Found Object [concept])]]. He was bought by Suzy Bell for R52 000 and subsequently donated to the South African National Gallery. Of course, the concept of human-as-art coupled with the large amount of money exchanged was challenging and garnered a host of media attention. This work pretty much stands as the epitomé of Young's practice.