Founded in 1973 by Sanjay Masrani, the company initially intended to establish itself in the telecommunications sector. By 1983, ten years after their start-up, the company perfected the technology Mascom, becoming a household name with forty-five channels all over India. Masrani himself died in 1992 and the company was passed down to his son, Simon. After the incident, COO Richard Wisner sent a letter to Masrani's investors telling them not to panic and that the company was going to have an urgent board meeting.