This oft-parodied line originated in the 1988 film They Live! (The line was actually ad-libbed by hero and pro-wrestler "Rowdy" Roddy Piper.) The "kick ass and chew bubblegum" quote is referenced quite often for laughs (word for word except for the one part where it's mangled, the reversal is common as many people find it flows more naturally); it's assumed all viewers should know it by name. This is some of the most obvious Lampshade Hanging you will likely find anywhere. Examples of Chew Bubblegum include: