After the release of her music video for the song "Leeds United", Palmer sparked controversy with a post in her blog. She claimed Roadrunner Records had wanted to pull certain shots from the video that exposed her stomach, because "they thought I looked fat". After her fans read about this, they immediately posted pictures of their stomachs online with messages to Roadrunner, lyrics, and words of comfort. They then sent in their pictures to the record label, and even started their own website. The fans coined a term for the movement: The ReBellyon.Pitchfork Magazine and The Guardian were among publications reporting on the controversy. Since then The Rebellyon has developed a website run by independent musician Matt Wyllie.