Desi Arnaz produced and starred in I Love Lucy, in which he played a fictitious version of himself, Cuban orchestra leader Enrique "Ricky" Ricardo. His co-star was his real-life wife, Lucille Ball, who played Ricky's wife, Lucy. Television executives had been pursuing Ball to adapt her very popular radio series My Favorite Husband for television. Ball insisted on Arnaz playing her on-air spouse so the two would be able to spend more time together. The original premise was for the couple to portray Lucy and Larry Lopez, a successful show business couple (he a band leader, she an actress) whose glamorous careers interfered with their efforts to maintain a normal marriage. Market research indicated, however, that this scenario would not be popular, so Arnaz changed it to make Ricky a struggli