The actual origins of the company and its original merchandise are somewhat shrouded in lore. Bjo Trimble has stated in 2004, "Actually, John & Bjo Trimble set up the original Lincoln Enterprises. Neither Gene nor Majel had any idea how to set up a mail-order business, while the Trimbles have put together several such businesses. At Creation Grand Slam, Eugene Roddenberry acknowledged our efforts with a big hug & thanks. He is very like his father, who also believed in big bear hugs" [1](X), having added to former Desilu Studios executive Herbert F. Solow that Roddenberry founded the company in order to "...give Majel something to do." (Inside Star Trek: The Real Story, 1997, p. 400) At a later point in time, Trimble has additionally stated, "John and I not only started Lincoln Enterprises