YoYoExpert is an online store, trick site and forum designed by André Boulay. This site was the successor to André's first trick site MasterMagic. YoYoExpert has a store area, trick area and forum. The trick section has over 150 videos from beginner to expert. The store has most of the major companies represented. The store is also cheaper on a general basis and and usually has a newly-released yo-yo first and has a lot of special editions of them.