Justin Ogilvy is the CEO of Friendczar.com, along with his best friend Logan Pierce. Justin and Logan had been friends for over 10 years, since their days at CalTech. While Logan is the face (and brain) of Friendczar, Justin looks after the business side of things. Although Justin was once honest and hardworking, success made him greedy and corrupt. He started bullying their competition and hitting them with lawsuits for patent violations. This put him at odds with Logan.