BlizzCon 2007 was announced on the 12th of April 2007 by Blizzard. This convention was held on August 3rd 2007. Details about the event are limited to what was included in the announcement; Highlights for this year's BlizzCon included: * Discussion panels with Blizzard game developers; * Competitive and casual tournaments, including a World of Warcraft TCG tournament; * Costume, machinima, and character sound-alike contests with great prizes; * Live orchestral performances of music from Blizzard games; * And many more exciting activities.