Unique Competitive Advantage Who are you, and what do you do? * How do you describe your organization? * What service or product do you provide? * Who are the beneficiaries of your work? * How long have you been in business? * What is your track record? * What is special about your organization? * Unique Competitive Advantage Unique Competitive Advantage - What does your organization do better than every other organization in the world? * As defined by something you do? * Where you do it? * For whom you do it? * How much of it you do? * How you do it? * How well you do it? * We’re #2. We try harder. * The quicker picker-upper * When it absolutely, positively has to get there overnight. * The good neighbor people. *