4Drive ([1] www.4drive.ca), pronounced "four drive", is an online car enthusiasts community that was co-founded by Canadian automotive enthusiasts also known as Conrad and Dan. The Toronto based startup was launched in July 2012 and is aimed at aspiring and connecting automotive enthusiasts; encouraging members to show off their car projects. The site is a 100% UGC (User Generated Content) service with an objective to provide an unbiased opinion on various cars related topics and is an ideal destination for every car lover. The web-site is promoted purely through word of mouth.