The music video for "We Found Love" was shot in late September 2011, in County Down, Northern Ireland[98] and the New Lodge area of North Belfast.[99] The video was directed by Melina Matsoukas,[100] who had previously directed the videos for "Hard" (2009), "Rude Boy" (2010), "Rockstar 101" (2010) and the controversial "S&M" (2011).[101][102] Anticipation for the video grew in the United Kingdom when the national news picked up on the story of sixty-one-year-old Northern Ireland farmer Alan Graham withdrawing his permission to film in his barley field in Bangor, County Down after taking issue with Rihanna's clothing, focusing on her appearing topless and also wearing a red bikini top which he thought was an "inappropriate state of undress".[103] Rihanna and her film crew departed amiably a