International Institute of Coaching (IIC) is an accreditation body for coaches and coach training providers. IIC aims to protect coaching standards, educate individuals and represent coaching statutory bodies. [1] IIC also holds conferences, events and teleclasses for members. [2] IIC was formed in 1999 as a coaching provider intended to focus on international trainings. [3] It was formed by a group of coaches led by Ben Botes as founder and CEO. [4] The Coaching Achievement Award is given by IIC for coaches who have worked with their clients to achieve lasting success. [7]