Ishy Wingtips is a teen on the younger scale of TSL which she joined in 2008, and began her business with a meager 10 L a few months later creating textures. Eventually she started building and managing various groups, including taking on the leadership position of the formerly huge and popular group [EK] (originally owned by SkyeFyreStorm Tigerpaw), and opened her store Sobriquet in Eden shortly after the sim was refurbished by Eutopia Estate. Sobriquet originally sold builds, textures, and many other creations, but after several months Ishy decided to focus on clothing creation to heighten the quality. Over the next year, Sobriquet became prominently successful, and eventually moved to a TP location in Eutopia.