Fair trade can refer to several trade-related topics: * It is a term used by social justice, peace movement, ecology movement, and green movement groups, to contrast with 'unfair' trade practices, and sometimes, to contrast with free trade as promoted by the World Trade Organization and NAFTA. * It can refer to fairtrade labelling, a movement to allow consumers to identify goods (especially commodities such as coffee) that meet certain agreed standards of fairness. * It is more rarely used to refer to corporate governance and reforming anti-competitive trade principles (such as antitrust issues). Sometimes (in Korea and Japan, for example) these issues are pursued by organisations that are called Fair Trade/Trading Commissions. * It can also refer to consumer rights and fa