Although the Department of Defense had discontinued the practice of free distribution of cigarettes during wartime, tobacco companies began campaigns during the Gulf War (1990-1991) to distribute free cigarettes to soldiers stationed in Saudi Arabia, but would eventually be rebuffed by the Department of Defense. Regardless, Philip Morris then began a campaign of sales through direct mail, and extended promotions to deployed troops that included the delivery of branded goods such as playing cards and cup cozies. Curiously enough, the military actually assisted the tobacco companies in delivering shipments to military stores in Saudi Arabia at government expense. Another controversy arose when it was discovered that RJ Reynolds had placed their company name on the front and a Camel advertise