In 1948, the Peter Wheat Bread Company decided to start publishing a monthly comic book about it's mascot, Peter Wheat. The title lasted 66 issues, however, neither the comic nor the company are around today. Unlike other advertising characters like Captain Tootsie, Peter Wheat never endorsed his product throughout his stories. He was all-hero, all-the-time and, even though he was only a young child, would get right to business when evil was nearby: punching birds in the face, slicing hamsters with his sword, etc... He regularly came into conflict with Queen Dragonel of the Hornets.