Dee Edwards, also known as Daisy, was the founder of Habbo Ltd. After meeting Aapo and Sampo, Dee was interested in creating a business in the UK and other markets. They worked on a plan in autumn 2000 and raised finance. By the end of January 2001, Habbo Hotel had been launched in beta mode, with Dee as managing director of charge of the business. After running the business for a few years she sold her share to Sulake.