A wilderness lurer's goal is to trick a player (normally a low level or noob) into the wilderness and kill them. It is usually out of spite rather than greed as their targets are usually too low level to have items worth taking. The scammer simply wants to make things harder for the newb and frustrate them into quiting. Since the update of the Wilderness Ditch, this form of luring is rare as players can see where the wilderness starts. Remember if you quit after being lured then the scammer has won!