The store's main gimmick is a superhero named Wonder Taco. Although this superhero is never seen in full in the show, his outline can be seen drawn behind the counter. The character is seemingly dressed in a tight spandex outfit with a W on the chest, gloves, boots, a cape, and the taco hat common to all Wonder Taco employees. In the pose that the character is seen in, he appears to be flying, and since Jonesy and Jude reference Superman when talking about the store in "Take This Job and Squeeze It" it can be assumed that the character Wonder Taco is a parody of Superman.