Following his signing, Stricker made his debut in a match against Snide Valentine, ultimately failing to succeed. He had later formed a rivalry with Spencer Ness. At UCW TLC Stricker came up short of taking the Million Dollar Championship from Ness, thus ending the rivalry. He would eventually take up a few new gimmicks, until reaching an end point. On January 2, 2011 Stricker asked for his release from UCW and was granted it.