The Electronic Entertainment Expo (E3) 2013 was the 19th annual video game trade show and convention in Los Angeles. It was held between June 11th and 13th. Microsoft , EA, Ubisoft and Sony held their major press conferences one day prior to the opening of the E3 convention. Nintendo did not hold a major press conference at E3, opting for a live Nintendo Direct presentation streaming on the first day of the convention. While there was no press conference, Nintendo still had a presence on the E3 show floor with a small press gathering and playable demos throughout the week.