The Broadway Theatre, located at 1681 Broadway in mid-town-Manhattan, is a legitimate theatre. Designed by architect Eugene DeRosa for Benjamin S. Moss, it opened as B.S. Moss's Colony Theatre on Christmas Day 1924 as a venue for vaudeville shows and motion pictures. It was re-named Universal's Colony Theatre, B.S. Moss' Broadway Theatre, and Earl Carroll's Broadway Theatre before becoming a legitimate house simply called Broadway Theatre on December 8, 1930 . (In 1937, known as Ciné Roma, it showed Italian films). The Shuberts bought it in 1939. It was renovated extensively in 1956 and 1986. The large stage (nearly sixty feet deep) and seating capacity (1890) have made it a popular theatre for musicals throughout the years.