CTV is a Canadian English language television network. It is Canada's largest privately owned network, the main television asset of CTVglobemedia, one of the country's largest media conglomerates. Since 2002, CTV has consistently placed as Canada's top-rated network in total viewers and in key demographics, after several years trailing the rival Global network in key markets. There has never been a full name for the initials "CTV". However, many people take them to mean "Canadian Television", which was used in a promotional campaign by the network in the late 1990s.