Mattel CEO Pay Package Rises 20 Percent in 2010 Mattel CEO pay package valued at $10.8 million in 2010, up 20 pct as profit rises 30 pct THE ASSOCIATED PRESS BY MAE ANDERSON AP RETAIL WRITER March 31, 2011 (AP) The CEO of Mattel Inc., the largest U.S. toy maker, received compensation valued at $10.8 million in 2010, up 20 percent from 2009, according to an analysis by The Associated Press of a company filing. "2010 was a strong year for Mattel, financially and operationally," the company said in the SEC filing.