The location of the house was kept a secret to players. Players had to meet up with the team at 11:30am at the closed Dray Walk Gallery on Brick Lane in Tower Hamlets (postcode: E1 6QL) to acquire tickets. Though the event was free, tickets were required and were handed out at a first-come-first-serve basis to anyone over 18. It was intended for there to be at most be 28 groups of two players - 56 players in all. Anyone who was the 57th or further in the queue would fail to gain tickets and would have to try again the next day.