Zazzle was founded in 1999 by Robert Beaver, and his sons Bobby and Jeff Beaver. In 2005, Google investors John Doerr and Ram Shriram invested $16 million into the business. The site was recognized by TechCrunch as 2007's "best business model" in it's first annual "Crunchies" awards, and has been noted by industry experts, such as B. Joseph Pine II|B. Joseph Pine, for it's easy-to-use technology. In 2010, Zazzle was recognized as one of the "Hottest Silicon Valley Companies" by Lead411. Poptropica uses Zazzle to sell merchandise.