Zona Rosa is 1,000,000 sq. ft. mixed-use outdoor shopping development located in Kansas City, MO. Zona Rosa is an example of a new trend in retail development where traditional regional malls are replaced by mixed-use projects featuring residential, office and/or hospitality uses in a high density urban environment organized around traditional street grids. Developed by Steiner+Associates, the shopping center is designed to resemble the real Zona Rosa in Mexico City, Mexico.