The Sinclair Family and Roy Hess enjoy a fun night of playing board games, and Earl Sinclair is happier than usual, feeling thankful for his family and everything he has. As he is about to get ready for bed he realises that he had so much fun that he didn't even watch TV, and decides to watch a little bit of television. He watches a little bit of a few shows about rich people, and soon feels that he needs what the rich people have. While watching the "Dino-Shopping Network", he sees Cap'n Willie, a mug from the Fernhill Mint company, being advertised, and hears on the TV that having one is the key to happiness. It's an exclusive item, and only a select few callers will get one, so Earl hurries to order one, only for the operator to hang up as soon as he says his name is Earl Sinclair. He w