The 1996 Dr. Pepper Big 12 Championship Game was held on December 7, 1996 at Trans World Dome (now Edward Jones Dome) in St. Louis, Missouri. The divisional winners from the Big 12 Conference squared off in the 1st edition of the game. The Texas Longhorns represented the South Division and the Nebraska Cornhuskers represented the North Division. Texas won the contest 37–27, keyed by a daring 4th down conversion from their own 28-yard line with slightly more than 2 minutes left in the 4th quarter when the score was 30-27 in their favor.