The Association for Interactive Marketing (AIM), a subsidiary of The Direct Marketing Association, is a non-profit trade association for interactive marketers and service providers. AIM supports its members as they pioneer the practice of interactive media marketing by providing community, education, advocacy and opportunity. AIM's Councils, which focus on various segments of IM, include the Council for Responsible E-mail, the Addressable Media Coalition (an ITV group), the Wireless Marketing Council, Search Engine Marketing Council and others.