Dark hair and pale skin as an indication that a character is beautiful. In Western culture, this is a once-dead, now reviving trope, thanks to the Goth and Retro movements bringing an increased awareness of this and the 1950s pin-up style regaining popularity. In addition, the current vampire fad and the rising fear of skin cancer have helped with the resurgence of this trope. This is also quite popular in Eastern media, being the traditional standard of Asian beauty, and the fact that most of the Japanese population has black or very dark brown hair helps. The high contrast also makes for a striking and visually appealing appearance.