Barry Timmons is an executive at Wayne Kruger's company Lifetrace. Timmons was present during Kruger's meeting with 3 executives of a major retailer called Riverton which was interested in purchasing Lifetrace's data. The Riverton executives were Neal Jenkins, Aubrey Hayes and Peter Collier. Timmons operated the slideshow presentation while Kruger ran the meeting. During the meeting, Kruger surprised everyone by handing Hayes a gift of a baby's rattle. Kruger explained that he had deduced that Hayes' wife was pregnant due to changes he observed in his recent shopping habits.