Paradox Press was designed to publish graphic novels that were not of the superhero genre (as comprises most of DC's publishing efforts) and were lacking the fantasy and sci-fi elements of DC's "mature reader" line, Vertigo comics. Due to low sales amongst the line, it was phased out, and most of the books under this imprint are out of print for the foreseeable future. Those books which have remained in print are now released under DC's more lucrative Vertigo label.