After the Sept/Oct 1947 release of Crestwood/Prize's genre-launching Young Romance comic, (arguably the first romance comic), by the prolific team of Simon & Kirby sold "millions of copies", the company (and duo) swiftly prepared a separate, spin-off title to capitalise on the success of this new genre. Launched amid imitators from (among others) Quality Comics, Fawcett Publications, Fox Features Syndicate and Timely Comics, Crestwood/Prize's companion title Young Love was released "less than a year and a half" after the debut of Young Romance, and also sold well.