DeWalt Tools sponsored NASCAR driver Matt Kenseth from 1999 through to the 2009 season. In this time period, Kenseth won 18 races, the 2000 Sprint Cup Rookie of the Year Award, 2003 Sprint Cup Series Championship, 2004 Sprint Cup All Star Race and the 2009 Daytona 500. However, in July 2009, DeWalt announced that they would not be renewing their sponsorship deal with Kenseth and Roush Fenway Racing due to the poor economic conditions in the construction industry. DeWalt had also sponsored MotoGP rider, Ben Spies, for the 2010 racing season. DeWalt returned to NASCAR sponsorship in 2011, but on the #9 Richard Petty Motorsports Ford Fusion driven byMarcos Ambrose. This sponsorship ended after 2014, when Ambrose departed the Sprint Cup Series, with DeWalt choosing to re-unite with Kenseth, wh