Farmersonly.com is an online dating site specializing in connecting people with a taste for rual life. When Peter is asked to dress as Santa Claus at the Quahog Mall in "How the Griffin Stole Christmas", he admits that it wouldn't be the first time he ever dressed as someone else, having once dressed as a farmer to get a date on Farmersonly.com, setting up a cutaway gag of meeting his date who lives in a horse trailer. As other female bar patrons sing the jingle, Peter points out that while not exclusively for whites, the audience can figure out the rest of statement he would make on their own.