The film premiered May 21, 2006 at the 2006 Cannes Film Festival, where it received negative reception. After significant edits, the final version premiered at Fantastic Fest on September 22, 2007. It opened in limited release in California on November 14, 2007 and in Canada as well as nationwide in United States, in just 63 theaters, on November 16, 2007. The film opened in the United Kingdom on December 7, 2007.