1937 saw the opening, in September, of what was intended to be the world’s largest exhibition hall at Earls Court on the western edge of central London. The inaugural exhibition involved chocolate and confectionery: six weeks later the Motor Show opened on 14 October. For Daimler, the star of the first “Earls Court Motor Show” was the new Daimler Fifteen, described in their advertisements as “the most interesting car of the year”.