Bloobu is a Ajax-based personalized start page much like Netvibes, Pageflakes, My Yahoo!, iGoogle, and Microsoft Live. It is organized into tabs, with each tab containing user-defined content. Built-in Bloobu widgets include an RSSfeed reader, a calendar, bookmarks, notes, to-do lists, multiple searches, support for POP3, IMAP4 email and several others. A page can be personalized further through the use of one of many colors or users can create their color to submit. Customized tabs, feeds and modules are available. The company was founded two students in 2008.