GolfPunk magazine was launched by Tim Southwell and John Dean through their Keep Yourself Nice Ltd company in 2004, after securing investment from initially Premier League footballers Michael Gray, Thomas Sørensen, Phil Babb, Jason McAteer and Steven Wright, and then Genesis Investments (part of Chris Ingram's investment portfolio). The magazine quickly became an international success, with editions appearing in 14 countries including Germany, Italy, South Africa, China and Singapore.