Something, often a company, that is described with an adjective in the title that is entirely at odds with what it actually does. Commonly, something evil will be paired with a nice-sounding adjective. This also applies when the title's implications are opposed to what the company/organization/EvilOverlord does. Basically, when you apply a completely inappropriate adjective to something (often to make it seem better), that's this trope. Look for characters exclaiming "Hey...this isn't happy!" or something similar.