After listening to your rant about aol. fail, I thought to myself that they just got it backwards. Maybe the ad agency just didn’t understand when they told them to put the . infront of the a and instead “edited/corrected” it to put it at the end. The brilliant move would have been to make it .aol and then file for a new TLD (top level domain) which I believe will be coming online in 2010. That would have been a home run, everything aol could have been .aol, so it could be engadget.aol, images.aol, email.aol etc. So I’m just going to chock it up to advertising ignorance. BOL & Co, I sez to myself: