In the 1970s, as huge, gleaming cathedrals of televangelism were sweeping across Texas, the Catholic Church faced an existential dilemma. There were, at the time, two things to do in Texas on Sunday morning: Pay $5.99 for an all-you-can-eat buffet of brisket and sausage, or go to church and have a dry, stale, and utterly tasteless wafer placed on your tongue. There might be some Welch's to wash it down with, although depending on the progress of appeals of altar-boy lawsuits, Kool-Aid was often substituted. The Church would go out of business unless it found a more visceral appeal to substantial numbers of people.
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