"The essential act of the Party is to use conscious deception while retaining the firmness of purpose that goes with complete honesty." - Orwell from 1984 Power comes through the ability to come off as one thing whilst being another, to control without pushing into domination. The ability to cast an illusion over the truth, twisting it and yet keeping the foundation of honesty, is the most important factor in society and in the guild. We will achieve such through secrecy and disguise, using masks painted with the influences of our lives to deal with others, appearing as them when we are the wolf to the sheep. In this case, we will appear as an innocent trades guild under separate aliases, and when the time comes, our teeth will sink into the carcass of advantage, and it will be ours.