The Subjective Tropes variation of Beautiful All Along. You take your standard Hollywood Homely ugly-duckling, have her lose her glasses, take her hair out of that bun, and throw her in some fashionable clothes. Immediately the love interest begins goggling at the new-found beauty. But... the audience just doesn't buy it. In any case, the reaction is the same: Why did they change her? I LIKED HER BETTER BEFORE! Very likely to cause a Family-Unfriendly Aesop concerning standards of beauty. See also: Just the Way You Are, for a similar reaction in-story. Can be a result of Unkempt Beauty.