In fact, Look-In's status as a de facto advertiser of ITV products led to the interesting case of Jaime Sommers appearing on the cover of the magazine before her strip started. Jaime started her run in the 7 August 1976 issue, but was the sole feature on the cover of the 3 July 1976 issue. As the cover to the July issue made clear, the reasoning for this early appearance on the cover was simply to advertise the premiere of the show on ITV. Every story was written by Angus Allen, and the artistic duties were split between John M. Burns and John Bolton.