The Premier Automotive Group (PAG), is a group within the Ford Motor Company that oversees the business operations of Volvo Cars. Previously, PAG was responsible for Lincoln, Aston Martin, Jaguar, Mercury and Land Rover; Lincoln and Mercury were taken back into Ford direct control, and Aston Martin was sold to a UK-led group of investors headed by David Richards. In September 2006, the Rover brand was secured from BMW by PAG, to protect the Land Rover brand. In May 2008, Jaguar and Land Rover were sold to Tata Motors.